Frequency Brand Story
It is a story of dreams, of passion, of turning frustration on its head to personal vision and mission to reach out to a group of like-minded people sharing the same frequency.
Frequency envisioned beautifying lives through providing collections of classic TOTE BAGS for the like-minded WOMAN who desires to experience the real power of a feminist that transcends beyond the 4 walls of an office. What seemed like a far-sighted ambition became a reality in December 2017
At frequency, our mission is to empower women to speak for themselves and be bold to be themselves.
Ours is a story of innovation and re-invention, and at every turn, it reminds us that success doesn't come from stagnation but pushing boundaries that were once never allowed to question.
Inspired by Steve Job’s quote: “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition.”
Here's what interesting about life. Some people get it – and some people simply don’t. It all boils down to FREQUENCY: that powerful connection that draws people together.
Riding on this concept, the brand FREQUENCY was borne out of the desire to cater to a select class of feminists whose minds are on the same wavelength.
Founded by two like-minded “Iron Ladies”, FREQUENCY hopes to empower and inspire feminist women by offering classic TOTE BAGS that crystallise what it means to live and breathe feminist ideals. FREQUENCY tote bags complement these women go-getters as they continue pushing boundaries to live the life they envision for themselves.
And the founders themselves are a testament to the power of FREQUENCY, as they turned their shared, far-fetched ambition into reality.
See for yourself and experience the true power of feminism, with the launch of FREQUENCY very own Neoprene Tote Bag - made with meaning, made for like-minded people.